Feedback is very important when dealing with design. This allows you to explore what other perspectives are there in regard to the product/ project. It also helps to identify problems we did not notice. W do involve the clients to have a look at the samples we created and make comments. At times we do involve fellow designers and users for a different opinion.
It is through these comments & critics that we manage to provide user centered design solutions that best address the mission, vision and the purpose of the client’s business, product or brand.