Ideation & Conceptualization

Moodboards (also known as  stylescapes) or wireframes can be used to define the mood of the design project. The choice of colours, fonts and images will affect the way the user interacts with the project/ product when it is launched, therefore this is a critical stage of our design process.

After planning, we explore the idea to try achieve that which on the design brief. Whether it is a brand identity (logo), a poster, a website or package design, it is important that we start by sketching it on paper. This allows the brain to come up with more ideas while you sketch them down faster as it helps visualize the idea before taking it to the computer for conceptualization and 3D modeling.

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